PVR-Inox top boss declares Rajkummar Rao's 'Bhool Chuk Maaf' 'genuine hit', says 'Some wrote off the film citing discount offers and...'

Bhool Chuk Maaf, the film starring Rajkummar Rao and Wamiqa Gabbi, has impressed and surprised everyone with its box-office collections so far. And the top boss of PVR INOX, Kamal Gianchandani, Chief Business Planning & Strategy has called the film a genuine hit amid social media debate.

He tweeted- “Some wrote off #BhoolChukMaaf citing ‘discount offers’ or ‘lack of appeal’? The box office tells a very different story — it’s a genuine HIT? May has revived theatres, audiences are back in big numbers, and the big screens are booming all over the country.”

PVR INOX taking Maddock Films to court for their recent release Bhool Chuk Maaf was not only an aggressive move, considering the studio’s consistent support for theatrical releases. Maddock Films has been responsible for generating over ₹2,500 crore in the past two years alone with films like Stree 2, Chhaava, Teri Baaton Mein Aisa Uljha Jiya, and Munjya.

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Even post-pandemic, they backed theatres by releasing Zara Hatke Zara Bachke, a small-town film that surprised with its box office success. Maddock Films has been one of the few production houses championing theatrical cinema, and deserved collaboration, not confrontation and blame.

Delaying the release reflects Maddock Films’ decision to put real-world priorities ahead of profits. With the nation facing more serious concerns, this choice comes across as thoughtful, responsible, and grounded in the moment.

PVR Inox’s primary concern was that Maddock Films violated the traditional 8-week window rule, which mandates that a film must play exclusively in theatres for at least eight weeks before moving to an OTT platform.

While such guidelines may have made sense in the past, when digital access was limited and theatrical viewing was the norm. Now the audience behavior has significantly evolved. Today, especially during uncertain times like the India-Pakistan conflict, many viewers prefer the safety and convenience of watching films at home.